Understanding Shopify Theme Sections: A Comprehensive Guide
(updated on 30 March 2023)
Shopify has become one of the most popular eCommerce platforms, helping millions of entrepreneurs establish their online stores. One of the many reasons behind its success is the flexibility and ease of customization provided by Shopify themes. In this article, we will dive deep into the world of Shopify theme sections and explore how they help create a personalized and engaging online store experience.
What are Shopify Theme Sections?
Shopify theme sections are individual, customizable blocks of content that make up a Shopify theme. They are designed to offer store owners a flexible way to build and modify their store layout without requiring any coding knowledge. Sections can be added, removed, and rearranged easily using the drag-and-drop feature in the Shopify theme editor.
What you have to know is that each Shopify theme has different sections, different layouts, and different behavior. So you’ll not necessarily find the same sections across all the themes, but the following sections are the most common and the most used by Shopify store owners.
Types of Shopify Theme Sections
There are several types of theme sections available in Shopify to cater to various store design needs. Some of the most commonly used sections include:
- Header and Footer: These sections are present on every page of your store and contain essential elements like the store logo, navigation menus, and social media icons.
- Slideshow: This section allows you to showcase multiple images in a rotating slideshow, often used on the homepage to feature promotions, products, or brand messaging.
- Featured Product: Highlight a specific product or collection on your store’s homepage, complete with product images, pricing, and an add-to-cart button.
- Image with Text: Combine an image with a heading, subheading, and text to create a visually appealing and informative section.
- Blog Posts: Display recent blog articles on your homepage, encouraging visitors to explore your store’s content.
- Testimonials: Showcase customer reviews or testimonials to build trust and credibility with potential buyers.
- Newsletter Signup: Encourage visitors to subscribe to your newsletter to stay updated on your store’s latest news and promotions.
Customizing Shopify Theme Sections
Customizing theme sections in Shopify is a straightforward process. Here’s how you can do it:
- Access the Theme Editor: From your Shopify admin dashboard, navigate to Online Store > Themes. Click on the “Customize” button for the theme you want to edit.
- Select a section: In the theme editor, sections are organized in a sidebar on the left side of the screen. Click on a section to access its customization options.
- Edit section content: Once you have selected a section, the right sidebar will display the customization options available for that section. Edit the content, settings, and design as per your preferences. Some sections may have additional options like changing colors, fonts, or layout settings.
- Add a new section: To add a new section to your store, click on the “Add section” button in the left sidebar of the theme editor. Choose the section type you want to add and click “Add.” This will insert the new section into your theme, and you can proceed to customize it.
- Reorder sections: To change the order of sections on your store’s page, simply click and drag the section you want to move in the left sidebar and drop it at the desired position.
- Remove a section: To remove a section, select it from the left sidebar, and click the “Remove section” button at the bottom of the right sidebar. Note that removing a section will permanently delete its content, so make sure to save any important information before proceeding.
- Preview and save changes: As you make changes to your theme sections, you can preview them in real time. Once you are satisfied with the customizations, click “Save” in the top right corner of the theme editor to apply the changes to your store.
Best Practices for Using Shopify Theme Sections
Here are some best practices to help you make the most out of Shopify theme sections:
- Keep it simple: Avoid cluttering your store with too many sections. Focus on the most important content and features that will engage your customers and drive sales.
- Consistent branding: Ensure that your theme sections maintain a consistent look and feel across your entire store. This includes using the same color scheme, fonts, and design elements.
- Optimize for mobile: A large number of online shoppers use mobile devices, so make sure your theme sections are responsive and look great on all screen sizes.
- Regular updates: Keep your store fresh and engaging by regularly updating your theme sections with new content, promotions, or products.
- Test and iterate: Experiment with different section layouts and content to find what works best for your store. Use analytics to measure the impact of your changes and make data-driven decisions.
Shopify theme sections offer an easy and efficient way for store owners to customize their online store’s design and layout. With a wide variety of section types available and a user-friendly drag-and-drop interface, creating a unique and engaging shopping experience has never been easier. Follow the best practices mentioned above to ensure that your store stands out from the competition and attracts more customers.